

Lila Hui Szyryj
Founder & Coach
Lila's Story
Lila is a graduate of UW-Madison as a Gerald J. Ruben scholarship recipient with a Bachelor’s degree in Journalism and Mass Communication. After spending two years in social media marketing, she worked as a multimedia journalist and broadcast reporter with WMTV 15 News in Madison. Lila got engaged in August 2024 and moved to Dallas, Texas after her year serving as Miss Wisconsin.
Lila has been involved in pageantry since the age of 11, when she fell in love with the personal development skills, networking opportunities, and ability to hone in on life long skills that weren't taught in school. She has over a decade of competition experience and held numerous state titles in top pageant systems including National American Miss, USA National Miss, Miss Earth, and Miss America. Lila competed for the title of Miss America in January 2024 as the first Chinese woman to become Miss Wisconsin. During her year, she traveled over 20,000 miles across Wisconsin for various speaking engagements, keynote speeches, first pitches, parades, and more since her crowning in June 2023.
Lila coached for four years before officially starting her own consulting agency. She is dedicated and has a passion for helping women learn the strategies for successful communication skills, public speaking, developing impactful platforms, securing sponsorships, paperwork, speech writing, wardrobe, media literacy and more.
As a bilingual, first-generation American, Lila is attuned to the importance of learning your story. She knows the value in connecting with various backgrounds and curating a successful competition plan to best showcase your unique journey.
As her time competing comes to an end, Lila finds joy in giving back through mentorship. In her free time, she enjoys playing piano, trying new coffee shops, exercising, and picking up a good book.